Vine reviewers are outstanding reviewers directly selected by Amazon. If those letters are clicked, a list of the top 10,000 reviewers active on Amazon can be viewed. In the case of a high-ranked reviewer, a ‘Reviewer Ranking’ is shown. If consumers click the profile image of the comment reviewer, they can view the profile of the reviewer. Unlike reviews from regular consumers, reviews written via Vine has the message “Vine Voice” displayed on the top as shown in the image below. In addition, as Vine started to be charged starting from the second half of 2021, a charge of $200 began to get imposed on the program. However, as the ERP was eliminated in 2021, only Vine operates. In the past, an ERP (Early Reviewer Program) co-existed with Vine that helps customers write their first review. If a seller registers a product in the Vine program, the Vine reviewers receive their desired products, write reviews on them, and upload them. Vine Program and Reviewer Vine is an experience group program that Amazon directly operates.
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